Emails suck, ours don’t -
Product drops, insider updates & more...
Emails suck, ours don’t -
Product drops, insider updates & more...
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Emil Johansson - Joins Sweet Protection
We are beyond stoked to see Emil join the Sweet Protection the team. Emil is an icon in Slopestyle and has been a pioneer in the sport. Emil will provide an important piece in further developing Sweet Protection's mountain bike-game - watch this space!
• April 4th 2024
Hailing from Sweden Emil Johansson is often considered an icon when it comes to mountain biking and slopestyle riding. When you talk to his peers, they will refer to him in a league of his own, within no one above or beneath. Johansson has swiftly risen through the ranks of the mountain biking world, captivating audiences with his remarkable skills, innovative style, and unwavering passion for the sport and up-and-coming young guns. 

We are beyond proud to have Emil on the Sweet Protection team, both as a team rider and as an important piece in developing our mountain bike-game. And believe us when we say we got some big stuff coming up. In the meantime, let’s get to know Emil better.
Discipline: MTB Slopestyle and Freeride
Nationality: Sweden
Hometown: Trollhättan
Year of Birth: 1999
Visit Emil’s Instagram and YouTube channel.
Working with Emil Johansson will be a collective partnership, where Johansson is deeply integrated into the design and development process of new MTB helmets. For us at Sweet Protection this means maximizing world-leading rider insights in the design and development processes, which aligns with our goal of relentlessly searching for perfection.
Of course, both having Scandinavian roots, this spirit will be reflected in the new helmets fitting both Sweet Protection’s and Emil’s style.
Emil is currently riding with our Bushwhacker 2Vi® Mips Helmet, while we are working together with him on our biggest MTB project yet, launching spring 2025.
“My decision to work with Sweet Protection was a no-brainer. It was all about finding a partner that is known for the safest helmets on the market, with great aesthetics, and design language.” — Emil Johansson
In 2016, Emil he entered his first international slopestyle contest, and from there appearances snowballed. The same year he got a wildcard to the biggest event of the year, Red Bull Joyride, where he impressed with a 4th place.
Youngest FMB World Champion: Johansson's appearance on the international stage was further emphasised when he claimed the overall title of both 2017 Crankworx and FMB World Champion, cementing his reputation as one of the most versatile and accomplished riders in the world. Red Bull Joyride: Renowned for his technical prowess and creativity, Johansson conquered the iconic Red Bull Joyride event in Whistler, Canada, in 2019.
His flawless performance showcased his ability to push the boundaries of what's possible in slopestyle mountain biking. Crankworx: In 2023, Emil made history by breaking the record for the most number of Crankworx World Tour Slopestyle gold-medals, while also claiming his third Triple Crown of Slopestyle Award, making him the most successful slopestyle athlete of all time.
