
Sweet Protection is for every outdoor enthusiast - from world class athletes to weekend warriors, and everyone in between. Helmets, performance eyewear, body armour and apparel that will give you the confidence to go further and faster.

The biggest race on the cycling calendar is underway.
To celebrate the start of the Tour de France, we've rounded up a collection of road racing gear trusted by the pros.
These are the products being raced at the highest level of the sport.

Wolf Tooth Locked-In Bar Ends have landed at Wide Open HQ - and demand has been next level. Race-proven on the World Cup circuit. Built for DH. Loved on the e-bike. Lock in while you can, our first shipment is selling FAST.