Explore the world by bike.

Armor against the corporate mentality, DEITY is a 100% rider owned, operated, designed, and funded company built by riders for riders!

Crafted with precision to the highest standards in our specialist workshop, right here at Wide Open HQ in Rotorua. Proven on home soil and internationally under the most demanding elite riders. Choose from our recomended wheel builds or get in touch if you want something even more custom.

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